When we hear the word “blog,” many of us conjure up images of personal information about everything and nothing, detailing our daily life for readers out there on the web, providing expertly taken photographs when we can. It can seem confusing then, when a web site we visit for French pastries in our hometown has a hyperlink for a blog on their web site’s menu. What is this? A recipe blog? A blog detailing the lives of employees and owners? No. A blog on a business web site serves a much more important purpose: making it easy for you to find and visit their web site.
Google algorithms must search through a seemingly infinite number of web sites, both relevant and irrelevant to your search. Blogs make it easier to be found on Google and other search engines to determine the legitimacy of a web site when it comes to your search term. People on the other end of a web site will research commonly used search terms (or keywords as we call them) and write articles featured on the blog.The keywords will then be hyperlinked back to a section of the web site. The act of writing a blog and creating hyperlinks is called SEO in Lafayette, LA. SEO stands for search engine optimization and takes advantage of search engine algorithms to not only increase the quantity of traffic to a web site but to increase the quality of that traffic. What does that mean? A high-quality web site visitor is someone ready or near ready to purchase a product or use a service. Being found on Google is the goal of any web site, business or otherwise, and that's where search engine optimization comes in.
SEO in Lafayette, LA is extremely crucial to a web site’s visibility. The idea behind SEO is to target keywords that are highly searched for with little competition. Using the unique aspects of your business to create long-tail keywords (keywords that tend to bring in high quality traffic) is one of the quickest ways to get a return on your investment when it comes to web site marketability.