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Web Design in Lafayette, LA: SEO Best Practices

A significant portion of web design in Lafayette, LA is making sure the web site is designed to be found among the haystack that is Google or other search engines.  Because we see the front design of web sites, we do not often think of the intelligent design in the background.  For example, when you search for “web design Lafayette, LA,” Google pulls up lists of web sites that are optimized for the tags “web design” and “Lafayette, LA” or “web design Lafayette, LA.” 

SEO best practices start early on in the web design process.  Understanding the needs of a business and their clients/customers is key to understanding how people will search the web for these web sites. Researching keywords and on-site SEO are the most common SEO best practices. 

Researching keywords is how you determine web sites similar to yours are being found.  A pool builder’s web site in Louisiana will benefit from having the keyword “swimming pool builder Louisiana” present early on in the content of their web site (such as at the top with the tagline “The premier swimming pool builder in Louisiana”).  Titles for pages matter as well.  If there is a keyword you wish to rank for, put that keyword at the front of the title.  For example, a good title for a blog article for the pool company would be “Swimming Pool Builders in Louisiana: Gunite or Fiberglass?”  If not possible, that is okay too.  Making sure the content is legible and makes sense is just as important.  

On-site SEO is the practice of optimizing elements on a web site in order to generate more relevant traffic to the web site. With on-site optimization, search engines have an easier time of interpreting if a web site is relevant to a user’s search. The goal of on-site SEO is to allow users and search engines to quickly and easily understand what a page is about, identify that page as relevant to their search, and find that page useful. 

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

CUSTOM WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.