Search engine optimization (SEO for short) sounds more complicated than it is in actuality. The idea behind SEO in Lafayette, LA is to make it easier for search engines such as Google, Bing, or DuckDuckGo to determine your web site’s relevance to a keyword search by a user. For example, a bakery might want to be found for their cheesecakes in Lafayette, LA. Building a web site and having it go live is simply not enough for that web site to be determined relevant when someone searches “cheesecake Lafayette, LA.” The bakery will need to make sure that relevant articles exist in their blog for search engines to locate. Publishing articles with the title “How to Make the Perfect Cheesecake in Lafayette, LA” and sprinkling the keyword phrase “cheesecake Lafayette, LA” helps search engines recognize the web site as relevant to the search.
Search engine optimization in Lafayette, LA increases both the quantity and the quality of traffic to your web site through unpaid, organic search results. The idea is simple: if your web site is easily found on page 1 or 2 of the search engine’s results, it is more likely to be clicked on by the user. How many of you venture past page 3 when searching for something online? The world of the internet is crucial to the health of most businesses around today. Even if your business relies heavily on in-person interaction, the simple find-ability of your business on the internet can increase foot traffic to your location as well as provide relevant information to a potential client/customer. Being found on Google is the point of investing in a web site, and without search engine optimization, your chances of being found quickly by quality traffic are slim.