When it comes to just about anything in life, the first impression is often what makes or breaks a person’s interest.
This is true in romantic relationships, where we dine and even where we choose to patronize.
For any business, a new and potential client's first impression is their business’ logo.
We are in the age of not enough time in the day.
A person can take as little as 10 seconds to look at a logo and decide if they’re interested or not.
The most important thing to think about is how your logo can take that 10 seconds and turn it into a customer interested in your brand.
Here, we will talk about several foolproof ideas to create the perfect logo for your personal business.
First, and what some would expect is the easiest, is creating a simple logo. Of course that sounds simple enough, but it’s not uncommon for a business to come in with so many ideas and want to showcase them all.
We totally understand how important it is for a business to show all that they can do for a potential client. However, you want to brainstorm and ask yourself, “What is the most important thing about your brand?” What makes you, well...you?
You want people to truly appreciate your brand and what you are about. When we add in too many elements, it can quickly overwhelm the viewer and leave them wondering what exactly you’re offering. You’ve got 10 seconds, remember?
Working with an experienced graphic designer, they understand the importance of simplicity and standing out. They can take your thoughts and ideas about your business and create a logo that will naturally fit your business.
Another rule of thumb is versatility. This also coincides with keeping your logo simple.
As you build your brand, you are going to use your logo on just about everything: website, social media, clothing, business cards, even the header to your stationary if you’re still going old-school. (We dig it.)
Your logo needs to be designed to easily change with the medium it is being printed or used on. If you are working with a busy logo, you may be creating a situation where it becomes even more difficult for someone to follow.
To avoid this, it’s best to keep versatility in mind while thinking about what you want your logo to say and represent.
There are infinite amounts of ways someone can create a logo.
You can have solely letters in an acronym format or your entire brand name with a figure within the logo. The key is keeping it relevant.
Let’s say you have a painting business. It would make sense to incorporate a paintbrush within your logo. It wouldn’t be the best idea to add in your prized motorcycle.
This is another one of those simple criteria when creating a logo, but can sometimes get lost in the mix when brainstorming ideas.
Remember to keep it relevant, and if you are working with a knowledgeable advertising company, they can help steer you in the right direction.
Lastly, you want to create a logo that is memorable.
With so little time, it is so crucial to create a logo where people notice it and remember it.
One way to do this is by adding an object or subject to your logo that is unique.
Here’s an example:
One of our clients at Red Room Advertising had our designers create a logo for their business located in the heart of Sportsman’s Paradise.
The business was a local bar located within a minute’s walk to the dock where people would frequently spend their entire day relaxing and fishing.
We ended up creating a logo with a funky, fun fish that had a skipper’s hat on his head and a corncob pipe in his mouth.
This was a subtle way to give a nod to their community. We were able to take two ordinary items, tie it all into a professionally-designed logo and still stand out.
A first impression is something you can never get back. It’s why a unique, aesthetic logo is so vital.
In an instant, your logo is giving the viewer who you are and what you’re about.
It is ultimately what leads them in the door and gives you the chance to earn a new, loyal customer for life.
Have a business you want to build? Red Room Advertising in Lafayette, LA can show you how to put your business front and center.