Cell phones have become an everyday fact of life over the past ten years, and they won’t be going anywhere in the near future. Not only do these devices serve their original purpose of keeping us in touch with family and friends, but they’ve also evolved to give us access to information and entertainment in ways that, even 20 years ago, we couldn’t have imagined. More than ever, people use their phones as their primary means of accessing the internet, whether it’s social media, searching for nearby businesses, or looking up information.

As such, web design in Lafayette, LA has changed quite a bit in that ten-year time frame. Businesses must now ensure their websites display properly when accessed by someone on a cell phone. This concept is called responsive design, and it’s a critical aspect of web design in Lafayette, LA.

Since 2014, mobile internet access has been more common than “fixed” access (as on a desktop or laptop computer). This creates many issues for businesses which do not respond to this new trend: if a potential customer visits the website on a phone, it will not display correctly and the user has a poor experience, forcing them to swipe and scroll around the page just to get the information they need. Sounds like a lost sale.

Responsive design is the answer that web design professionals devised. Instead of a single site that displays the same whether the customer is using a laptop, tablet, or phone, the site can scale and resize dynamically to fit the screen size of the device being used. A knowledgeable and skilled professional in web design in Lafayette, LA understands the importance of responsive design and will use these concepts and techniques to ensure that a client’s site looks great on devices of all sizes.

Mobile-first design is a reality of the current industry of web design. Any time a business wants its website to leave a good impression on potential customers, responsive design must be used, or else customers will be fiddling and fighting with their device so much that they’ll likely just give up and move on to a competitor.