As we get near the holidays, you are likely wondering what you can do for marketing in Lafayette, LA. There are so many ways you can advertise, and it can feel overwhelming trying to decide how you can best use your time and money to bring holiday shoppers to your door.

Well, we’re here to help. In this blog, we’re going to tell you about 3 different ways to market your business. With holidays around the corner, these digital marketing tips are quick and easy ways to get your business more visibility.

Website Optimization

If you’ve been following our blog for a while, then you know how obsessed we are with Search Engine Optimization (SEO). It’s because it works. By optimizing your site, you’ll drive more traffic and get more views from shoppers.

Ways in which you can optimize your site include on-page links, keywords, and content. When done properly, placing links on your website that send the clicker to another page on your website will greatly increase your chances of moving up the rank totem pole.

Social Media Marketing

This type of marketing in Lafayette, LA is something you, hopefully, are already doing. This is being active on sites such as Facebook and Instagram. You should post content regularly on your page. You will definitely want to make sure the content you are sharing on social media is relevant to your business.

The average social media user spends over 2 hours a day scrolling through their feed. Think of all the ads they are seeing in that time. You can grab a piece of those precious minutes to attract and increase the number of customers utilizing your business.

Say Thank You

This may sound like a weird tip for marketing in Lafayette, LA, but as we move closer to the end of the year, it is common that people begin to reflect on the year they have had. Showing gratitude is something businesses can do all year, but it is especially important during the holiday.

Let your customers know how much you appreciate them and their business in a simple social media post. It only takes a few minutes and can have a big impact on people supporting your business. 

And if you just don’t have enough time in the day to focus on your marketing during the holidays or even throughout the entire year, let the experts handle the heaving lifting. An experienced advertising agency already knows the ins and outs of how to get your business noticed, letting you focus on the business itself.