Harnessing the power of the internet in today’s digital world is key to running a successful business. While online marketing in Lafayette, LA can get expensive, the right strategy with the ability to pivot when change is needed can save and make your business money in the long-run.  The internet is a digital playground, with smartphones making the world accessible at our fingertips.  This means the potential for your business to reach consumers is already in their pockets. 

Create an Optimized Website

This is the first step when entering the online marketing world.  Websites are a consumer’s first impression of your business and should reflect your company’s goals and professionalism.  You want a consumer to be able to gather enough information about your business from your website that they know whether or not you are the right fit for them.  FAQs and About Us sections are great, as well as product information if applicable.  Websites should be kept current and up to date, as well as optimized for search engine algorithms.  A custom website and online advertising company in Lafayette, LA like Red Room Advertising will have your website professional and optimized from the beginning.

SEO and SEM

SEO stands for search engine optimization and focuses on creating a website that a search engine’s algorithm finds relevant for keyword searches.  Google’s algorithm prioritizes current, high-quality content, which means frequent publishing of targeted content will boost a website’s rank. Part of SEO is a good strategy for keyword targets, as well as analyzing competition to see where they rank and what they do.  SEO in Lafayette, LA focuses on traffic from organic searches, whereas SEM (search engine marketing) focuses on paid advertisements that appear in the search engine and as display ads on websites you visit.