If you’re anywhere near serious about your business, having a logo is non-negotiable. You could have the most creative, memorable business name in the world, but without a graphical representation of your business, you’ll only be treading water. It’s a simple fact that a great logo will be more memorable to a customer than a simple business name, so logo design is one area of building a business that should not be neglected. However, there are some common pitfalls that can reduce your logo to a jumbled mess.

When you’re purchasing logo design services, it can be tempting to ask your designer create a logo that is complex, with multiple elements that represent different aspects of your business or different values that you want to emphasize. However, the most effective logos are those which are clean, clear, and simple. Customers should be able to instantly read and understand the text in the logo, and any graphics or shapes should lend the customer an understanding of your field at first glance without interfering with the overall understanding of your business.

Clear and simple logos are also advantageous for another reason—they are easier to reproduce on advertising like billboards, newspaper ads, t-shirts and other specialty products. An unnecessarily busy logo will be more complex and difficult to embroider on a shirt, for example. You have only a split-second to make an impression on a customer with your logo. You want to communicate your business name and “feel” as quickly and efficiently as possible.

Although the choice is ultimately up to you when deciding on the style of logo you prefer for your business, it can definitely be helpful to follow a few basic principles of design. When investing in logo design in Lafayette, LA, make sure your logo is clear, simple and easy for customers to understand. You'll get the most bang for your buck.