“Brand” seems to be a trendy, catch-all word these days, but what does it actually mean?  In essence, a “brand” is a concept both perceived by the public and promoted by an entity (business or individual) that is unique. A simple way to build your brand in 2023 is through graphic design in Lafayette, LA. 

Graphic design plays a pivotal role when building a brand, through logo design, web design, advertisement campaigns, online marketing, merchandise, and more.  Color schemes, graphics, typography, and more are all integral to a cohesive brand image that is recognizable and impactful. Graphics can tell a potential client or customer a lot about your brand.  Soft colors and fine lines convey a quiet, feminine energy, while bold lines and bright colors convey a playful, strong energy. 

For example, a health and wellness brand that focuses on organic, natural products would benefit from using soft earth colors, nature graphics such as leaves or plants,  and more organic typography.  Business cards could be printed on eco-friendly recycled paper, or even seed paper that when buried in soil sprouts plants!  A good graphic design firm in Lafayette, LA knows how to balance originality with societal expectations.  Society expects logos and designs for certain businesses to “feel” a certain way.  An attorney’s brand should feel studious and professional, while the brand for a bakery company can range from playful and funky to high-end and bright.  Whatever your desires are for your brand, Red Room Advertising in Lafayette will go above and beyond to surpass your expectations.