If you’ve recently started a business or are working on upping your current business’s online presence, you’ve probably heard the terms brand and logo design in Lafayette, LA thrown around a lot. While they are both very important elements of any online business, they are not the same thing. 

It’s important to have a strong brand and logo design for your online business, but first, you must fully understand the difference between both and how they affect your business.

What’s the Difference Between Branding and Logo Design?

Logo design is an aspect of branding, with branding being a bigger umbrella. A business’s “brand” is the identifiable characteristic that helps consumers recognize a company. Elements of branding include both visual aspects like colors, fonts, and logo design, and fundamental aspects like brand purpose, voice, mission, and vision.

Developing a Strong Brand

Having a solid, consistent brand among all online platforms is extremely significant for building trust and loyalty among consumers. Not only does it make your business identifiable, like how you immediately think of Nike when you see the phrase “Just do It,” but it also adds professionality. Consumers who see you’ve put thought and effort into a brand will assume the same exceptional effort was used in developing your products and services.

Some basic tips for developing a strong brand include:

·         Maintain consistency across all platforms

·         Keep your target audience in mind when making decisions

·         Create a purpose that sets your brand apart from others in your industry

Logo Design in Lafayette, LA

Having an eye-catching and memorable logo design in Lafayette, LA is one of the most important elements of a brand. Think about it, you can see the golden arches, a red target, or a green and white mermaid from a mile away and know exactly what business that is.

Having a dynamic logo is a great way to get consumers’ attention and help them remember your business when they’re ready to buy your product or service.

Need help designing the perfect logo? Visit us at Red Room Advertising today for an expert logo design in Lafayette, LA.