Depending on where you live, you may still regularly receive a quaint relic from a time gone by: a physical phone book. Some areas still regularly publish phone books, though their size has been reduced quite a bit from the old days. And believe it or not, companies still take out ads in the phone book. An old-school small business owner might even consider advertising in the phone book today, but things have certainly changed over the past couple of decades when it comes to advertising a business online.

Just like a phonebook, search engines can help potential customers discover local businesses. And just like there were tricks to being discovered in a phonebook—there was always the unspoken competition to be placed first in the listing by including one or more “As” in the business name—there are tricks to being discovered by search engine users.

Search engine optimization (SEO) is a complex and technical topic, and it’s not necessary for every business owner to know all the ins and outs. However, if you’re in the market for web design in Lafayette, LA, you should work with a web designer who understands the value of Search Engine Optimization and how to correctly implement it to get your website in front of as many customers as possible. Concepts like back linking, keyword research and creating a proper site structure that can be indexed by search engines should all be familiar to a web designer helping you undertake a small business project.

While you’re searching for web design in Lafayette LA, you’ll likely also need some branding help; a skilled graphic artist who can help with logo design work is another piece of the puzzle in setting up a small business for success. Consider working with a designer that understands your business’s needs from top to bottom and can offer a holistic approach to your entire strategy. Keeping your design work under one roof will likely make for a more cohesive, attention-grabbing product across web design, logo design and other marketing avenues.

It’s now more important than ever to ditch the phone book when advertising a small business. Competitors in every field and industry are already reaping the benefits of Search Engine Optimization ; it’s time to look to the future and be sure your small business isn’t left in the dust.




A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.


Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.


Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.


Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!


At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.


Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.