SEO in Lafayette, LA: Why is it so Important?

Search engine optimization (SEO) sounds more complicated than it actually is. The idea behind SEO is to make it easier for search engines, like Google, Bing or DuckDuckGo, to determine your website’s relevance to a keyword search by a user.

For example, a bakery might want to be found for their cheesecakes in Lafayette, LA. Building a website and having it go live is simply not enough for that website to be determined relevant when someone searches “cheesecake Lafayette, LA.” The bakery will need to make sure that relevant articles exist in their blog for search engines to locate. Publishing articles with the title “How to Make the Perfect Cheesecake in Lafayette, LA” and sprinkling the keyword phrase “cheesecake Lafayette, LA” helps search engines recognize the website as relevant to the search.

SEO in Lafayette, LA increases both the quantity and the quality of traffic to your website through unpaid, organic search results. The idea is simple: if your website is easily found on page 1 or 2 of the search engine’s results, it is more likely to be clicked on by the user. How many of you venture past page 3 when searching for something online? The world of the internet is crucial to the health of most businesses around today. Even if your business relies heavily on in-person interaction, the simple find-ability of your business on the internet can increase foot traffic to your location and provide relevant information to a potential client/customer. Being found on Google is the point of investing in a website, and without search engine optimization, your chances of being found quickly by quality traffic are slim.

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.