Search engine optimization in Lafayette, LA has morphed over the years as people learned to exploit Google algorithms and Google rewrites its algorithm to prevent such tactics. In previous years, web builders used to be able to pack web sites with pages in a quantity over quality manner, using poorly written features, often duplicated, and stuffed to the brim with keywords. Black hat keyword stuffing was a method of hiding keywords in the web site coding itself. As Google caught on, their algorithms changed and web sites that use these dubious methods saw their rankings fall.
In recent years, Google algorithms have been written to reward web sites that take a quality over quantity approach. That means no duplicate content, and no keyword stuffing. Professionally written content that features naturally incorporated keywords are deemed relevant and reputable by Google algorithms versus poorly written, unreliable content. Online advertising agencies in Lafayette, LA have to constantly reevaluate Google algorithms in order to better serve their SEO clients.
Another thing that has changed over the years is using location to improve rank and visibility for local companies. For instance, adding the city and state at the end of a keyword phrase can help a company rank for local searches. If their business is exclusive to the region, that will be all they need to see a return on investment in sales or client engagement. An advertising firm that works locally will only need to rank for online advertising in Lafayette, LA versus nationally or globally. As online advertising agencies have infiltrated the market as more and more businesses see not just the benefits of online advertising but the necessity in today’s market, focusing on a specific locale can better target your audience and generate business.