SEO: A Game Changer for Small Businesses in Lafayette, LA

Search engine optimization (SEO) has revolutionized the way businesses operate in Lafayette, LA and across the globe. With the help of SEO, small businesses can now compete with larger corporations on a level playing field. 

SEO has been around since the late 1990s, when search engines first started to become popular. At the time, website owners would stuff their pages with keywords in an attempt to rank higher in search engine results. However, this led to poor user experiences and search engines started to crack down on these practices. 

Over time, search engines became more sophisticated and began to prioritize user experience. Today, SEO involves creating high-quality content that is relevant to the user’s search query, as well as optimizing the website’s technical structure and user experience.  Things like long-tail keywords can even bring in customers and clients who are considered “high quality” meaning they are closer to making a purchase or using a service because they are more specific in their online search query.

Opening Up the Internet for Small Businesses

Before SEO, small businesses in Lafayette, LA had a difficult time competing with larger corporations. Traditional advertising methods, such as print ads and billboards, were expensive and often ineffective. However, with the rise of search engines, small businesses can now reach a wider audience without breaking the bank.  With the implementation of smart phones and the internet at our fingertips, being found on Google for small businesses in Lafayette, LA is easier than ever. 

Benefits of Having a Good Website

Having a good website is essential for small businesses in Lafayette, LA to compete in the modern world. A well-designed website can help attract customers, build trust, and increase sales. Here are some benefits of having a good website:

Increased visibility: A good website that is optimized for search engines can help small businesses appear in search engine results and attract potential customers.

Improved user experience: A well-designed website can improve the user experience, making it easier for customers to find what they’re looking for and make a purchase.

Build trust: A professional-looking website can help build trust with potential customers, making them more likely to do business with the small business.

Increased sales: A good website can help increase sales by making it easier for customers to make a purchase and by attracting more potential customers.




A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.


Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.


Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.


Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!


At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.


Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.