New Business, New Logo: 6 Key Principles of Logo Design in Lafayette

A brand-new business needs a logo for many things: business cards, signs, e-mails, stationary, etc. A great logo not only represents your business and what you do, but also sets you apart from other businesses in the same market with a simple eye-catching visual. There are six key principles to logo design in Lafayette that will ensure your business logo is a cut above the rest.

Is Your Logo Simple?

When having a logo designed in Lafayette, LA for your business, simplicity is tantamount to an eye-catching, timeless logo. The best business logos are ones that become synonymous with the business. For example, the Target logo is a well-recognized, simple logo that is interchangeable as the name of the business.

Is Your Logo Versatile?

Depending on the type of business the logo is for, it could don anything from products to stationary, billboards to shop signage. Does your logo stand up to the jobs required of it? Will it look good on a t-shirt? A business card? The versatility of a logo also leads into the next principle of logo design in Lafayette, LA.

Is it Scalable?

With all the different places a logo for your business could appear, it is important that it looks good at different sizes while maintaining legibility. It should look as good and readable on a business card as it does on a billboard.

Is It Original?

The originality of a logo is important so it can’t be mistaken for anything else. A successful logo is one that is memorable for its originality and its eye-catching design.

Is the Logo Proportional?

A great logo design in Lafayette, LA is balanced across all aspects of the logo. The lines, colors, and text of a logo should all be in proportion with each other. If one stands out more than the others, the logo can feel off kilter and won’t be as visually appealing as a well-balanced one.

Is the Logo Timeless?

Can the logo stand the test of time? Nothing makes a business look more unprofessional than one that can’t keep up with the times. A dated logo can signify a company that is unwilling to move into the modern era. While there is nothing wrong with updating logos as the company needs it, a well-designed logo is timeless and not subject to fads and trends that may fall out of favor more quickly than your business can build itself up.

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.