New Business, New Logo: 6 Key Principles of Logo Design in Lafayette

A brand-new business needs a logo for many things: business cards, signs, e-mails, stationary, etc. A great logo not only represents your business and what you do, but also sets you apart from other businesses in the same market with a simple eye-catching visual.  There are six key principles to logo design in Lafayette that will ensure your business logo is a cut above the rest. 

Is Your Logo Simple?

When having a logo designed in Lafayette, LA for your business, simplicity is tantamount to an eye-catching, timeless logo.  The best business logos are ones that become synonymous with the business.  For example, the Target logo is a well-recognized, simple logo that is interchangeable as the name of the business. 

Is Your Logo Versatile?

Depending on the type of business the logo is for, it could don anything from products to stationary, billboards to shop signage.  Does your logo stand up to the jobs required of it?  Will it look good on a t-shirt?  A business card?  The versatility of a logo also leads into the next principle of logo design in Lafayette, LA.

Is it Scalable

With all the different places a logo for your business could appear, it is important that it looks good at different sizes while maintaining legibility.  It should look as good and readable on a business card as it does on a billboard.

Is It Original?

The originality of a logo is important so it can’t be mistaken for anything else.  A successful logo is one that is memorable for its originality and its eye-catching design. 

Is the Logo Proportional?

A great logo design in Lafayette, LA is balanced across all aspects of the logo.  The lines, colors, and text of a logo should all be in proportion with each other.  If one stands out more than the others, the logo can feel off kilter and won’t be as visually appealing as a well-balanced one.

Is the Logo Timeless?

Can the logo stand the test of time?  Nothing makes a business look more unprofessional than one that can’t keep up with the times.  A dated logo can signify a company that is unwilling to move into the modern era.  While there is nothing wrong with updating logos as the company needs it, a well-designed logo is timeless and not subject to fads and trends that may fall out of favor more quickly than your business can build itself up.




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