Keys to Successful Online Marketing in Lafayette: Part 1

Harnessing the power of the internet in today’s digital world is key to running a successful business. While online marketing in Lafayette, LA can get expensive, the right strategy with the ability to pivot when change is needed can save and make your business money in the long-run.  The internet is a digital playground, with smartphones making the world accessible at our fingertips.  This means the potential for your business to reach consumers is already in their pockets. 

Create an Optimized Website

This is the first step when entering the online marketing world.  Websites are a consumer’s first impression of your business and should reflect your company’s goals and professionalism.  You want a consumer to be able to gather enough information about your business from your website that they know whether or not you are the right fit for them.  FAQs and About Us sections are great, as well as product information if applicable.  Websites should be kept current and up to date, as well as optimized for search engine algorithms.  A custom website and online advertising company in Lafayette, LA like Red Room Advertising will have your website professional and optimized from the beginning.


SEO stands for search engine optimization and focuses on creating a website that a search engine’s algorithm finds relevant for keyword searches.  Google’s algorithm prioritizes current, high-quality content, which means frequent publishing of targeted content will boost a website’s rank. Part of SEO is a good strategy for keyword targets, as well as analyzing competition to see where they rank and what they do.  SEO in Lafayette, LA focuses on traffic from organic searches, whereas SEM (search engine marketing) focuses on paid advertisements that appear in the search engine and as display ads on websites you visit. 




A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.


Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.


Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.


Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!


At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.


Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.