Is Your Logo Design in Lafayette Outdated?

The whole idea behind a logo is for a business to be recognized immediately by an image alone. There are some brand logos so popular, there really is no way to not know them.

But if you go back to the beginning of a business, you will find many of them have changed their logo throughout the years. Whether it’s to distinguish itself from a similar-looking logo or wanting to incorporate a trending look to its logo, some businesses take advantage of how a new logo can revamp their business.

Here are a few things to consider when it’s time to put your logo in a new light.

What Do You Keep?

Your logo design in Lafayette has several key points: color, fonts, symbols/shapes. Once you have decided it’s time for a change, it’s important to look over your current logo and see if there are any aspects of the logo you want to keep.

Is there any part of your logo that, if it was removed, you would feel would lose the meaning behind your product or service?

One example could be the Peloton logo. Over the past year, they have grown in popularity as a way to stay in shape while stuck at home. For those familiar with the brand, the color red means everything.

Should they decide to change up their logo in the future, you can almost guarantee the color red will always remain a key component.

What Elements Do Customers Recognize?

In addition to noting things about your logo design in Lafayette you find important, you will definitely want to consider what your viewers and customers will recognize.

If there is a color scheme or shape in your logo that immediately identifies what it is, it would be wise to keep these elements in your new logo design.

Although you are updating and rethinking your logo, you don’t want to change it so much people will no longer think of your business when they look at it. Or at the very least, look at your new logo and understand the transition from one logo to the other.

Do You Need a Logo Refresh or Logo Redo?

Another thing to consider is how drastic of a change do you think your logo needs? If your business is well-known from its logo, but you want to modernize it, it would be beneficial to do a logo refresh.

However, if your logo has proven to not grasp an audience, or you start to realize it looks way too much like another popular businesses’ logo, it’s probably time for a complete logo redo.

When contemplating a change to your logo design, these are just a few key points to run through. Your goal is to be remembered and to be known by a simple image.

There is a fine line between creating a logo that people remember with a smile and a logo that people have no idea who you are or what you are selling.

Looking to update your logo design in Lafayette,LA , but not sure of the route you should take? Contact us at Red Room Advertising, and we can refresh or create a whole new logo that is sure to be recognized and remembered.

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