Content, Content, Content: Why SEO Matters and How to Take Advantage of the Algorithms

Search engine algorithms reward websites that publish regular, quality content. While Google and Bing’s algorithms change frequently and often without warning, a good web development company with in-house content creators will ensure maximum quality content and a working and up-to-date knowledge of Google and other search engines to pivot when things change.  Websites tailored for SEO in Lafayette, LA perform better on search engines than websites that do not, and the level of searchability and rank broadly predicts whether or not a website is a good investment for a company. 

SEO, in its simplest terms, is optimizing a website for search engine algorithms (hence the name, Search Engine Optimization).  Search engines use bots to sift through websites and divide them up into relevant content so that when you put in your search terms, it can easily come up with a list of websites that are applicable to your query. The best analogy is to think of a librarian that has read all the books available in the library: when you go to them with your question/questions, they are quickly able to come up with a list of books that can answer this question in order from most suitable to least.

Good SEO ensures that your website is seen as highly relevant to a broad range of search terms for your niche market and will rank highly on the search engines’ lists. When web developers build a custom website, they integrate SEO into the background of the website itself with keywords peppered throughout the general content of the website and will build a blog page for regular posts that content creators are responsible for.  Search engines give priority to websites with recent content and regular postings. Website designers in Lafayette, LA will offer this service on a regular basis depending on your budget and business needs, which can be twice monthly, once a month, or once every 2 months. Whatever your budgetary restrictions and needs are, Red Room Advertising can meet you where you are and bring your company the internet visibility it needs to thrive. 




A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.


Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.


Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.


Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!


At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.


Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.