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Being Found on Google in Lafayette, LA: Google Algorithms Explained

From an outsider’s perspective, finding things you want or need on Google is a relatively simple task: type your information in the search engine, press enter, and up pops a seemingly endless list of links to web sites relevant to your query.  Being found on Google in Lafayette, LA is a different story however, and requires a working knowledge of Google’s algorithms and how to make your web site appear for relevant potential customers and clients.  The internet’s catalog of information is practically infinite, with approximately 380 new web sites popping up every 60 seconds.  In 2020, there are nearly 1.74 billion web sites worldwide.  Without search engine algorithms to sort through the relevant content and bring it up for us, we would be searching endlessly for the proverbial needle in the haystack every time we wanted to find something on the internet. 

Google uses a series of algorithms to sort through web sites and find those relevant to your search.  These algorithms sort web sites based on your geographical location, your search query, relevance of pages, etc.  Each item is weighed differently, based on the specific words in your search and the type of query. Google fine tunes its algorithms regularly, so staying current on the specifics is essential.  For instance, secure web sites are now given more weight than unsecure web sites and are thus more likely to appear at the top of the rankings.  Secure web sites are safe web sites, and you can tell if a web site is secure by the addition of “s” in the beginning of a web site address.  For example, it will begin with https:// instead of http://.  Web designers in Lafayette, LA employ SEO to exploit these algorithms to a web site’s advantage.  The idea behind SEO is to make it easier to be found on Google in Lafayette, LA.  With regular blog updates focusing on a set list of keywords to keep content fresh, frequent use of keywords throughout the web site, and geographical tags with keyword phrases, a web site can go from being poorly ranked to being on page 1 of the Google search pages in no time. 

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

CUSTOM WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.