From an outsider’s perspective, finding things you want or need on Google is a relatively simple task: type your information in the search engine, press enter, and up pops a seemingly endless list of links to web sites relevant to your query. Being found on Google in Lafayette, LA is a different story however, and requires a working knowledge of Google’s algorithms and how to make your web site appear for relevant potential customers and clients. The internet’s catalog of information is practically infinite, with approximately 380 new web sites popping up every 60 seconds. In 2020, there are nearly 1.74 billion web sites worldwide. Without search engine algorithms to sort through the relevant content and bring it up for us, we would be searching endlessly for the proverbial needle in the haystack every time we wanted to find something on the internet.
Google uses a series of algorithms to sort through web sites and find those relevant to your search. These algorithms sort web sites based on your geographical location, your search query, relevance of pages, etc. Each item is weighed differently, based on the specific words in your search and the type of query. Google fine tunes its algorithms regularly, so staying current on the specifics is essential. For instance, secure web sites are now given more weight than unsecure web sites and are thus more likely to appear at the top of the rankings. Secure web sites are safe web sites, and you can tell if a web site is secure by the addition of “s” in the beginning of a web site address. For example, it will begin with https:// instead of http://. Web designers in Lafayette, LA employ SEO to exploit these algorithms to a web site’s advantage. The idea behind SEO is to make it easier to be found on Google in Lafayette, LA. With regular blog updates focusing on a set list of keywords to keep content fresh, frequent use of keywords throughout the web site, and geographical tags with keyword phrases, a web site can go from being poorly ranked to being on page 1 of the Google search pages in no time.