Having great web design in Lafayette,LA is an essential tool for your business. Most consumer research and ordering happen online nowadays, so it’s important that your website gives prospective customers the right impression.
#1 Keep it Simple & Consistent
The key to good web design in Lafayette is simplicity and consistency. Your website shouldn’t be jam-packed with as much information and pictures as possible, as it causes things to get confusing. Keep only the essential information that you want to stick in visitors’ minds on the page, and get rid of any fluff. Use consistent brand colors, fonts, and imagery for a more professional look.
#2 Be Sure it’s Easy to Navigate
With the number of businesses providing web design in Lafayette,LA users aren’t going to spend time trying to figure out a difficult-to-navigate website. Make sure that your navigation is intuitive, and that it’s easy for users to find the information they need.
#3 Make it Responsive
Most people search the web on their mobile devices or tablets nowadays, so your website needs to look good on those too. Having a responsive design will ensure that every viewer is getting the same great experience, not just those on their desktop.
#4 Have an Obvious CTA
Relating to easy navigation, your call to action (CTA) should be big, clear, and obvious. A user should be able to find your call to action on any web page in less than three seconds.
#5 Include SEO
Online competition is steep these days, so SEO is a must. Otherwise, you’ll get lost at the bottom of the search results. This is more than just having optimized blogs, although that’s a great place to start. Every page on your website should be search engine optimized.
#6 Keep it Updated
Nothing looks less professional than a website that still has “Happy Holidays” on its homepage in April. Make sure your website is updated with the latest news, pricing, hours, and information so users are never confused or turned off by an obvious oversight.