2023: The Year of Inclusive UX Web Design

The smarter the internet gets, the more web designers in Lafayette, LA can customize websites to a user with what is called inclusive web design.  The word “inclusive” seems to be everywhere these days, but what does that mean for the internet in 2023?  For one thing, it recognizes that no two users interact with the internet in the same way.  

Building a website for the average user could very well lend you poor results that won’t work out well for anyone. UX web design in Lafayette, LA (UX stands for user experience) includes everything from user research and content strategy to interaction design and usability testing.  It delves into the full spectrum of differences that users experience such as physical differences (vision, dexterity, hearing), mental differences (cognitive ability, speech differences), and technical differences (different hardware, internet connectivity, and computer literacy). Social demographic differences such as age, race, and gender should also be considered, and some go hand in hand. All of these things affect the way a user interacts with and perceives a website. 

In many ways, inclusive UX web design in Lafayette, LA is universal web design.  It allows for each user to have a positive, personalized experience on your website, whether they be colorblind, hearing impaired, or not have access to the most recent technology.  There are 7 main principles to UX web design that should be followed for your website to achieve true inclusivity. Number one would be flexibility. This does not mean creating different websites for different types of users: rather, a website should be built with different elements that allow for different users to choose their experiences. For example, if your website includes a video, including a link to the transcript of the video for those who cannot or do not want to hear/watch the video. Simplicity is another major principle. Minimalist web design makes a site easy to navigate with less visual disturbances for visually impaired people and others. Consistency, perception, and equity are three more principles used for intuitive web design.  The last two are prevention and accommodation.  Prevention means considering the likelihood for human error and also making changes that make human error less likely.  Accommodation means being mindful of people’s differences for both legal and ethical reasons, and integrating those accommodations into the website’s design. 




A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.


Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.


Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.


Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!


At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.


Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.