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SEO in Lafayette, LA: Constantly Morphing

Search engine optimization (SEO) has morphed over the years as people learned to exploit Google algorithms. Aware of this, Google rewrites its algorithm to prevent such tactics. In previous years, web builders used to pack websites with pages in a quantity over quality manner, using poorly written features, often duplicated, and stuffed to the brim with keywords. A form of black hat SEO, keyword stuffing is a method of hiding keywords on the website coding itself.  As Google caught on, their algorithms changed and websites using these dubious methods witnessed their rankings fall. 

In recent years, Google algorithms have been written to reward websites that take a quality over quantity approach.  That means no duplicate content or keyword stuffing. Professionally-written content featuring naturally-incorporated keywords are deemed relevant and reputable by Google algorithms versus poorly written, unreliable content.  Advertising agencies, like Red Room Advertising in Lafayette, LA, have to constantly reevaluate Google algorithms to better serve their SEO clients.

Another thing that has changed over the years is using location to improve rank and visibility for local businesses.  For instance, adding the city and state at the end of a keyword phrase can help a business rank for local searches.  If they're exclusive to the region, that's basically all they need to show a return on investment in sales or client engagement.  An advertising firm working locally will only need to rank for online advertising in Lafayette, LA versus nationally or globally. 

Online advertising agencies have infiltrated the market as more and more businesses realize not simply the benefits of online advertising but the necessity in today’s market.

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

CUSTOM WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.